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  • Liam Wall

Think Big – Aiming for the Moon or Mars?

I'm wondering if the Apollo missions to put a man on the moon now seem fairly quaint for people in the 20s and 30s.


It is often said that guidance computers were no more powerful than a typical pocket calculator. The technology was cutting edge in its day and even now, no person has been back to the moon since, although that is set to change in the next decade.


Behind that story though one should consider the Saturn V rocket that sent man 356,000km to the moon. Sounds like a really long way and by human or earthly standard it is.


The Saturn V was designed by a team led by Wernher von Braun. He made no secret of his desire to send man to Mars which is 54,600,000km. Indeed, President Richard Nixon signed off the Space Shuttle in the early 1970s rather than a manned mission to Mars.


What is our point?


Keeping things in perspective


Well NASA may not have been constrained by some of the budgetary constraints that most of us face, but their bigger vision of going to Mars kept the short hop to the Moon in perspective.


Someone who believes they can climb Everest and trains for Everest will have no problems with Ben Nevis!

So, think earnestly about whether you want your business to be 2, 3, 5, 10 or 20 times it’s current size.


Notice as the number goes up your perspective on what looks like a big issue changes.


We believe this lets you, as a business leader, concentrate on what is actually important in the medium term rather than be distracted by today's seemingly important crisis.


If you would like help to gain a perspective on the medium term, please get in touch to arrange a no obligation chat. You can call on 020 7965 7216 or email us.


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